Leading
with
Purpose.

Toby was brought up in Suffolk and, after a brief spell at University and working in London, returned to Ipswich to work in a legal practice in Ipswich in the 1990s where he has worked ever since as a solicitor specialising in Commercial Property.

Outside of work, Toby enjoys politics (he was Chairman of and remains involved in the South Suffolk Conservative Association), singing (he has performed with the Essex University Choir) and country sports. He is involved in a number of local charities.

Liz has been a local Ipswich Borough Councillor for Holywells Ward for 17 years and for 6 1/2 years was the Leader of the Council. During this time she was instrumental in the Waterfront Regeneration project, the Suffolk University build and the renovation of Holywells Park. She has served as a Corporate Member of Suffolk New College for many years and also chairs the Local Governing Body of the Raedwald Trust which incorporates the 5 Pupil Referral Units here in Ipswich.

Liz chairs the Overview & Scrutiny Committee at the Council and is a member of the Planning & Development Committee. She is also very involved in local charities and this year will be President of the Rotary Club of Ipswich East.

Liz is a compassionate, dedicated Councillor and has worked tirelessly improving services and facilities in the Ward she represents. She is passionate about Ipswich and very proud of the improvements to the town that she has been involved in.

Eddy has been the Treasurer of the Club since its creation back in 2013, where he maintains the accounts and financial records and ensures bills are paid on time. He has been a Conservative Councillor at Ipswich Borough Council since 2014 and is also the Ipswich Conservative Association Local Agent where he helps to organise campaigning activity and elections.

He works at AXA Insurance in Ipswich, as a Commercial Underwriter. He was formerly on the committee and treasurer of a Suffolk-based charity, and previously took a leading role in a local support group for young people.

At his church, he organises the audio-visual and livestreaming rotas for himself and other volunteers for the various services, and plays his violin in the small church band.

William read law at Cambridge University and gained an MBA at INSEAD in France. He holds an honorary doctorate from the University of Suffolk. He had short careers as an army officer, a barrister and an investment banker and then built up The New Covent Garden Soup Company before selling it to a public company. He led the team which turned Green & Black’s into an international chocolate brand before selling it to Cadburys. He is Chair of the non-alcoholic drinks brand Cawston Press.

He advises various earlier stage investment funds which concentrate on food, consumer goods and Agtech. William also sits on the board of a number of private businesses including The Grosvenor Estate where he is a Trustee. In Suffolk he sat on the boards of Adnams and Notcutts. In the voluntary sector he is a Trustee of the Suffolk Community Foundation and President of The Suffolk Wildlife Trust. With his wife he farms organically at Maple Farm Kelsale and he campaigns to solve Britain’s food, farming and diet-related health crises. William was High Sheriff of Suffolk in 2016.

Mark recently retired early from a career in business. He has extensive experience of working across the public and private sectors including in industry, national and regional voluntary organisations, further and higher education, economic development bodies, local enterprise partnerships, and academia, many with UK, EU and international dimensions. A former chair of the New Anglia LEP, he is currently Pro-Chancellor, University of Suffolk; Non-Executive Chair,
Defra’s Centre for Fisheries and Aquaculture Science; and Patron of the Green Light Trust; Mark is Deputy Lieutenant of Suffolk and chairs the Lieutenancy Business and Enterprise Group that promotes The King’s Awards for Enterprise to recognise business excellence across the county. Mark was High Sheriff of Suffolk, 2023/2024.

Gina Long MBE is an internationally respected voluntary charity fundraiser, campaigner, and communicator who has raised over £7 million across 45 years for regional and national charities. She is the founder of GeeWizz Charity (2015–2022) and was awarded an MBE in 2015 for services to the charity sector. In 2018, she was appointed an Honorary Fellow of the University of Suffolk.

Her career encompasses global entrepreneurship, strategic leadership, advocacy, and mentoring, underpinned by a strong track record in securing significant sponsorship and forging partnerships for causes close to her heart.

Gina began her career in regional media before moving to the United States, where she secured licensing agreements with the NFL, NBA, MLB, and more than 70 colleges, launching a globally successful sports novelty products business.

On returning to the UK in 1994, she founded Marketing Force, pioneering the now nationally recognised roundabout sponsorship model. She later served as Head of Communications at Hutchison Whampoa and BT Exact, leading high-level executive communications. In 2007, she founded a successful PR and communications business, working with high-profile clients including UK Trade & Investment (UKTI) and the East of England Development Agency (EEDA), before also founding Celebrity Messages, an innovative mobile global content business.

As a writer and columnist, Gina has been a powerful advocate for campaigning, fundraising, entrepreneurship, and innovation, while consistently shining a spotlight on unsung heroes whose contributions have shaped both regional and national life. She has also profiled many business leaders and founders, drawing on years of building a strong and influential network across multiple sectors.

In 2021, she created and led the Ed Sheeran: Made in Suffolk Legacy Auction, raising £506,000 alongside more than £300,000 of in-kind support from local companies. The project funded two lasting legacies: a fully redeveloped playground for children with complex needs at Thomas Wolsey Ormiston Academy, and seed funding for Zest at St Elizabeth Hospice, a pioneering programme providing specialist nursing for young adults with disabilities and complex palliative care needs. Her first global charity online auction took place in 2010, and subsequent annual online auctions have since raised more than £2 million.

Gina was the first Ambassador for Sarcoma UK, and in November 2023, she was honoured with the Roger Wilson ‘Inspiration of the Year’ Award at 10 Downing Street in recognition of her outstanding advocacy and long-standing support for the charity.

Today, she is a partner in Long Farms, where she has proactively created crucial diversity within the business to strengthen its sustainability and future resilience. She also holds a number of ambassador and patron roles supporting charitable, community, and business initiatives across the region, including as a proud Patron of the Ipswich Suffolk Business Club (ISBC), a platform connecting and empowering Suffolk’s most influential business leaders through collaboration, innovation, and shared ambition.

Later in life, Gina became an artist, inspired by Ed Sheeran’s gift of DAB 2 from his first painting series, donated to her charity auction, and by artist Maggi Hambling, following what she describes as a ‘mesmerising’ three hours spent together. Mentored by artists Ban Mosley, Emma Connolly and Rozanne Bell, her large-scale acrylic works have gained international attention and a collector waitlist. She describes her art as “an honest extension of everything I stand for a life that has rarely fitted neatly.”